Logo

 For our logo we made the C and T from ChewyTalky and made them connect. We also made them into a piece of gum. When people see our logo, we hope they recognize our gum. Our colours are bright and inviting.

Slogan

For our slogan we brain stormed quite a bit but we finally thought of… “Just Chew It” because our mediums are directed to little kids and “Just Chew It” is simple and easy to understand and remember. Our slogan has a nice ring to it, and hopefully children will be singning it around their house.

Jingle

For our jingle we decided to use the "What Time Is It song from High School Musical" which is also a bit of Star Power. The words we out in are… “What Time Is It? ChewTalky Time”. When kids hear our jingle in our advertisements they'll immediately recognize the tune from High School Musical! So they'll start singing along!

Target Audience

Our target audience is little kids. Even though you're never too old to have fun with Chewytalky! We chose little kids because they will probably be very interested in different noises and accents. At birthday parties, or when they are just bored, kids will like to use ChewyTalky.

Mood

For our mood we chose to be colorful, happy and use cute kids. We chose this mood because our target is directed to a children audience and children will like bright colours and lots of fun! We want our customers to get excited about our product!

Sponsorships

For ChewyTalky advertising we chose to use Justin Bieber and advertise on NHL hockey boards. We decided to use Justin Bieber  because lots of girls and boys like him and they will think if Justin Bieber is using this product they will want to too! We decided to use  NHL hockey boards because lots of boys and girls go to hockey games to cheer on their favorite hockey teams, and when they see our ChewyTalky advertisements they will want to get it!